Body Rocket was formed in 2018 to commercialize a concept the group had been working on for some time. We are a small team of passionate cyclists and technologists, focused on making athletes faster through improved aerodynamics. Aerodynamics on a bike isn’t like a car or aeroplane, that you design once and then make 1000’s of. A cyclists aerodynamics is mostly about their own body position and that means individual feedback of your own aerodynamics is critical. Not just a single point of wind tunnel data, but continuous, real-time feedback to help you understand your best aerodynamic position in any conditions, on any course.
Eric is a former elite cyclist and has a Masters in Engineering Design. His proudest moment as an athlete was competing as a tandem pilot with teammate Matt King at the 2004 Paralympic Games in Athens, Greece.
His experience with bicycles includes development work for Trek Bicycles and Saris Cycling Group, the makers of PowerTap and CycleOps training devices.
Build it and they will come. Former CBDO at impact protection startup D3O, Marcus Hoenig has a proven track record of building business in new markets.
Cutting edge IoT sportstech. Beppo Hilfiker is the former head of Cannondale Europe, sits on the board of directors at Specialized Bikes, and is an investor in sportstech companies 4iiii, Stryd, and 2Peak