Body Rocket was formed in 2018 to commercialize a concept the group had been working on for some time. We are a small team of passionate cyclists and technologists, focused on making athletes faster through improved aerodynamics. Aerodynamics on a bike isn’t like a car or aeroplane, that you design once and then make 1000’s of. A cyclists aerodynamics is mostly about their own body position and that means individual feedback of your own aerodynamics is critical. Not just a single point of wind tunnel data, but continuous, real-time feedback to help you understand your best aerodynamic position in any conditions, on any course.
Eric is a former elite cyclist and has a Masters in Engineering Design. His proudest moment as an athlete was competing as a tandem pilot with teammate Matt King at the 2004 Paralympic Games in Athens, Greece.
His experience with bicycles includes development work for Trek Bicycles and Saris Cycling Group, the makers of PowerTap and CycleOps training devices.
Michelle has a 1st Class Bachelors in Electronic Engineering, and 20 years of experience in Electronics Design and Development, in various market sectors, including 8 years with Sony and 4 years with Nvidia.
She is a keen leisure cyclist and runner, and ran the Bristol 10K in 2014, but finds nothing more rewarding than the achievement of solving complex engineering problems, of which she has had many in her career so far.