Why aerodynamics is important to cycling

After decades of cyclists being weight weenies, cyclists are now at least as focused on aerodynamics. Why the change? Not much about bikes or the air changed, but athletes and bike manufacturers started going into the wind tunnel in the ‘90s, and with that our ability to significantly effect aerodynamics changed. It took another 10 years before anyone outside of triathlon or time trials noticed, but now anyone buying a bike has to consider whether they want the lightweight bike or the aero bike. If you want a more complete history Michael Hutchinson wrote a great article about the history here
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